#Webinar

Fast Fitness Webinar

« Being able to fit fitness into your really busy schedule »

The expert presenter is Doctor Geanie 

Key points

-       After a disease, it is always possible to fit fitness

-       The benefits of exercise

-       How to get rid of the health issues like diabetes, low energy…

New information I gained….new thinking or realizations

"Diets alone don’t work"

Methods adapted for me

Healthy reality: fitness shouldn’t be associated with any age 

Fitness is as preventative maintenance

Different options that you have to make it easier (10-minute trainer, high intensity interval training…)

The Virtual Bootcamp: an example of one session

The benefits of attending the webinar

Have a better relationship with food

Understand the foods are best for my body

Understand what types of exercise work for me

How assess my fitness level (How I look? How do I feel? How am I doing?)

If I were to organize a webinar, I would do differently: 

A more brief webinar with key words because it is too long.

To put video online of exercises

Link

#Starwood application

Starwood provides hotels with a new application called "SPG" (Starwood Preferred Guest).


The sales materials
Stay one night, save 40% on the next.
Indeed, this method attract customers to come in the hotels of the group.

Features included in the application 
- Special offers
- SPG Keyless (a fully mobile check-in experience)
- Customer support
- Our Brands
- About SPG
- Member Favorites
- Book an hotel online

Video

#MobileUser

Link

#Buzzandgo

Buzzandgo is a platform to share regarding travel, activities...
It is a survivor guide to business travel.
Manage and qualify influencer database.
Collect information from the influencers.

Influence Marketing Campaign Nikki & Triangl

Link

Influence marketing campaign

 

The brand offers its swimwear to girls who are known in social networks to make them followerswant to wear the same and thus, to buy the brand products.

Here, the animal food brand Wanderboofood uses also famous girls who have puppy for promote their brand through social networks. 

Thus, their followers who have puppy also, will want to buy the product.

So, we have here 2 influence marketing campaigns. 

One for an australian swimwear brand, one for a dog food brand.

One again, these campaigns confirm that the influence is often an unknown person known to the general public but on social networks.

Influence Marketing Campaign

•   What is your objective? 

Our goal is to promote brands with the same values, the same identity.

So we chose the chain of beaches and hotels Nikki Beach brand TRIANGL Australian swimwear.

Indeed, these two brands symbolizes youth, elegance, sun, partying.

Also, we imagined the same principle as TRIANGL on Nikki beach site.

In the "Live" page, it will integrate photos and videos of celebrities and influencers of TRIANGL wearing swimsuits and fun in the beaches and hotels of the brand.This marketing campaign aims to increase awareness of the brand TRIANGL and re-enforcer Nikki identity.

•   How would you identity & reach influencers?

To find influencers, we will look for people young and trendy.

We have two types of influencers: celebrity and non-celebrity influencers.

We think about:

Behati Prinsloo (A victoria's Secret Angel Model from Namibia)

Natasha Oakley (An Australian non celebrity Influencer, co creator of "A bikiniaday")

Candice Swanepoel (A Victoria's Secret Angel Model from South Africa)

Kendall Jenner (Model and Kim Kardashian sister)

Gigi & Bella Hadid (Models)

Clara Hallencreutz (Swedish artist and famous instagramer)

We will contact them via social networks and, for the most famous via their press officer.

In return for their agreement, we will offer them a all inclusive weekend in the Dubai resort, whose opening will take place in spring 2016.

•   How would you work them to create a story? 

First, we will, as we have said before, create clips and photographs of girls wearing the swimwear within our Nikki.

Secondly, we will, for the opening of Dubai resort organize a fashionshow on the hotel's private beach.

This event will be relayed by CBS chain and will be among the guests, celebrity fashion and music as The Kardashian, Chiara Ferragni, Maroon 5 and others...

• How would you measure results?

We can then measure the results through social networks, and watch the impact that this event had since opening the hotel by comparing the results of the resort of Bodrum & Dubai.

And if it functioning, consider it for future openings of this kind of marketing campaigns and also we can measure the attrativity of the fashion show.

Influencer Marketing Hospitality

Influencer Marketing Hospitality

Why YOU think Influencer Marketing can benefit a hotel - or restaurant - or spa better than 'traditional' marketing?

I think that Influencer Marketing can benefit a hotel better than “traditional marketing”.

First of all, the definition of Influence Marketing is based on an approach that consists of identifying and engaging people who create conversations that impact a brand, its products and its services.

2014 is already gearing up to be an exciting year for destination marketing and marketing hotels online via social media. The hospitality industry needs Influencer Marketing in order to improve its awareness all over the world that’s why the hospitality groups are very active on social networks.

Moreover, six social media trends that will Influence Hospitality Industry in 2014 are:

-       User-Generated Content (UGC): is hospitality marketing gold mine. Indeed, the hospitality marketing staff should install a mighty hotel marketing strategy that will encourage guests to forward and share their personal experiences. Ultimately, this can become a gold mine of content and marketing fodder. Because, now you have OTHERS gushing about your property and destination. And, no other marketing is more powerful than that.

-       Micro-Videos: hotel guests are looking for more bite-sized stories that are easy to digest. Micro-video platforms like Instagram Video and Twitter’s Vine are ideal for this.

-       “Snackable” Content: According to recent research, an adult’s average attention span is only 8 seconds long. Hotels can create these types of ‘snackable’ content by taking a larger piece of content and breaking it up into smaller pieces of information. Best way to do this is to ALWAYS use visuals in your social media posts and write super short sentences (a max of 2 sentences).

-       Google +: Best of all, Google+ isn’t just any other social media network. It is an integral member of Google’s grand scheme of providing a strongly personalized search experience along with SEO and social signals.

With Google+, your hotel will also have a bigger social media trail, which will lead to improving your SEO.

-      The new norm of “over-sharing”: The more people share online and the more their friends and families react to it, the safer they think they are to continue sharing.

-       Vanishing Social Media Posts: The hottest social media craze to hit young audiences is Snapchat. A fun way to incorporate Snapchat in your marketing efforts is to use the scarcity principle to drive more direct bookings. For example, send out a hard-to-resist discount that will live just for 24 hours or use the app to send out a secret discount code that will vanish soon after the message is opened.

The Influencer Marketing concept