Influencer Marketing Hospitality

Influencer Marketing Hospitality

Why YOU think Influencer Marketing can benefit a hotel - or restaurant - or spa better than 'traditional' marketing?

I think that Influencer Marketing can benefit a hotel better than “traditional marketing”.

First of all, the definition of Influence Marketing is based on an approach that consists of identifying and engaging people who create conversations that impact a brand, its products and its services.

2014 is already gearing up to be an exciting year for destination marketing and marketing hotels online via social media. The hospitality industry needs Influencer Marketing in order to improve its awareness all over the world that’s why the hospitality groups are very active on social networks.

Moreover, six social media trends that will Influence Hospitality Industry in 2014 are:

-       User-Generated Content (UGC): is hospitality marketing gold mine. Indeed, the hospitality marketing staff should install a mighty hotel marketing strategy that will encourage guests to forward and share their personal experiences. Ultimately, this can become a gold mine of content and marketing fodder. Because, now you have OTHERS gushing about your property and destination. And, no other marketing is more powerful than that.

-       Micro-Videos: hotel guests are looking for more bite-sized stories that are easy to digest. Micro-video platforms like Instagram Video and Twitter’s Vine are ideal for this.

-       “Snackable” Content: According to recent research, an adult’s average attention span is only 8 seconds long. Hotels can create these types of ‘snackable’ content by taking a larger piece of content and breaking it up into smaller pieces of information. Best way to do this is to ALWAYS use visuals in your social media posts and write super short sentences (a max of 2 sentences).

-       Google +: Best of all, Google+ isn’t just any other social media network. It is an integral member of Google’s grand scheme of providing a strongly personalized search experience along with SEO and social signals.

With Google+, your hotel will also have a bigger social media trail, which will lead to improving your SEO.

-      The new norm of “over-sharing”: The more people share online and the more their friends and families react to it, the safer they think they are to continue sharing.

-       Vanishing Social Media Posts: The hottest social media craze to hit young audiences is Snapchat. A fun way to incorporate Snapchat in your marketing efforts is to use the scarcity principle to drive more direct bookings. For example, send out a hard-to-resist discount that will live just for 24 hours or use the app to send out a secret discount code that will vanish soon after the message is opened.

The Influencer Marketing concept