Influence Marketing Campaign

•   What is your objective? 

Our goal is to promote brands with the same values, the same identity.

So we chose the chain of beaches and hotels Nikki Beach brand TRIANGL Australian swimwear.

Indeed, these two brands symbolizes youth, elegance, sun, partying.

Also, we imagined the same principle as TRIANGL on Nikki beach site.

In the "Live" page, it will integrate photos and videos of celebrities and influencers of TRIANGL wearing swimsuits and fun in the beaches and hotels of the brand.This marketing campaign aims to increase awareness of the brand TRIANGL and re-enforcer Nikki identity.

•   How would you identity & reach influencers?

To find influencers, we will look for people young and trendy.

We have two types of influencers: celebrity and non-celebrity influencers.

We think about:

Behati Prinsloo (A victoria's Secret Angel Model from Namibia)

Natasha Oakley (An Australian non celebrity Influencer, co creator of "A bikiniaday")

Candice Swanepoel (A Victoria's Secret Angel Model from South Africa)

Kendall Jenner (Model and Kim Kardashian sister)

Gigi & Bella Hadid (Models)

Clara Hallencreutz (Swedish artist and famous instagramer)

We will contact them via social networks and, for the most famous via their press officer.

In return for their agreement, we will offer them a all inclusive weekend in the Dubai resort, whose opening will take place in spring 2016.

•   How would you work them to create a story? 

First, we will, as we have said before, create clips and photographs of girls wearing the swimwear within our Nikki.

Secondly, we will, for the opening of Dubai resort organize a fashionshow on the hotel's private beach.

This event will be relayed by CBS chain and will be among the guests, celebrity fashion and music as The Kardashian, Chiara Ferragni, Maroon 5 and others...

• How would you measure results?

We can then measure the results through social networks, and watch the impact that this event had since opening the hotel by comparing the results of the resort of Bodrum & Dubai.

And if it functioning, consider it for future openings of this kind of marketing campaigns and also we can measure the attrativity of the fashion show.