The
brand offers its swimwear to girls who are known in social networks to make
them followerswant to wear the same and thus, to buy the brand products.
Here,
the animal food brand Wanderboofood uses also famous girls who have puppy for
promote their brand through social networks.
Thus,
their followers who have puppy also, will want to buy the product.
So,
we have here 2 influence marketing campaigns.
One
for an australian swimwear brand, one for a dog food brand.
One
again, these campaigns confirm that the influence is often an unknown person
known to the general public but on social networks.
It has also created an environment in which institutional control of information has been lost. It is just another medium on Buy now shoutouts from Germany's top influencers - Adfluencer.
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