Touchpoints

Explore the journey

• Same criteria - 2 different countries

Paradisiac - St Barth & Bangkok

• 2 different industries - same country 

W Hotel / Nikki Beach Hotels & Resorts - Thailand

In my post

• How do the digital touchpoints differ from country to country
• Explain why - what are the influences
  The digital touchpoints differ from country to country because it depends on the culture of the country, the mentality of the population, the clientele of the hotel
  
  
• How do the digital touchpoints differ from industry to industry - in the same country
• Explain why
  The digital touchpoint differ from industry to industry in the same country because it depends of the DNA of the hotel or the brand, of the design, of the image and of the interactivity.
  
  
  
  
• Of the various touchpoints, how many does a typical hotel use to convert lookers to bookers
  A typical hotel use roughly 2 or 3 touchpoints to convert lookers to bookers.
  
  
• Which touchpoints do YOU think are most important for a hotel to employ - why

  The design and the interactivity are important for a hotel in order to attract customers.

  
  
• Find an image - or take a screenshot - of 2 examples of touchpoints
  W Hotel Bangkok
  
  
  
  Nikki Beach Koh Samui
  
  
  
  
  
  
  
  
  
• How many screens (devices) can people use in the decision journey

          In the decision journey, people use three screens like laptop, tablet and mobile phone.